Football exists almost everywhere.
In stadiums and neighbourhoods. On quiet streets, concrete pitches and coastlines.
It travels through generations, cities and cultures, carried by the people who play it, watch it and remember it.
HUNDRED AND 1 begins with these moments.
Allegiance is part of football.
But some moments belong to more than one set of supporters.
TA performance. An attitude. A celebration. A piece of brilliance that becomes part of the wider memory of the game.
HUNDRED AND 1 looks beyond club, colour, league and division to the moments and personalities that transcend them.
Pieces made not to declare who you support, but to recognise what you appreciate.
Every collection begins with a moment.
Something remembered long after the final whistle — for the football, the character or simply the way it made people feel.
We return to these moments and interpret them through original artwork, working alongside independent artists to capture more than a photograph could.
The artwork becomes the foundation of collection
The garment is considered with the same intent as the artwork.
Weight. Structure. Proportion. Longevity.
Pieces are made to be worn often, to soften with time and to develop character through use.
Not traditional merch.
Something that can live beyond the match.
Every collection is produced in an edition of 101 pieces.
Once complete, it is not reproduced.
Each release becomes part of a growing archive.
