Origins

Established in East Yorkshire in 2020, HUNDRED AND 1 began as a concept store dedicated to football culture.

Vintage shirts, sporting memorabilia, independent brands, artwork and local creatives shared the same space. More than a shop, it became somewhere to discover the objects and stories that exist around the game.

The experience shaped the philosophy that continues to define HUNDRED AND 1 today.

While the store has evolved, its purpose remains unchanged: to celebrate the atmosphere surrounding elite sport through carefully considered objects.